Analisis Citra Destinasi dan Pengaruhnya Terhadap Minat untuk Merekomendasikan Kunjungan Wisatawan Nusantara ke Kota Yogyakarta

Purwani Retno Andalas, Lucia Nurbani Kartika

Abstract


This research is to analyze the effect of destination image toward intention of domestic tourist to recommend other people to visit Yogyakarta, and satisfaction variable is as mediation. The data collection is using purposive sampling. This primary data is analyzed using simple linier regression, double linier regression, path analysis and sobel test. The results show that the destination image significantly influences the tourist's satisfaction who visit who visit Yogyakarta, and also show that the destination image significantly influences tourist's intention to recommend other people to visit Yogyakarta. And the effect of destination image toward intention of domestic tourist to recommend other people to visit Yogyakarta which is mediated by their satisfaction a􀅌er visiting Yogyakarta.

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Jurnal Jarlit (Jurnal Jaringan Kerjasama Penelitian) | ISSN 1978-0052
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